A business that lives in the autumn
Three months carry the year
Growth comes from customers who return
Mostly British, with a few heavy importers
A small group of accounts pays the bills
Monthly merchandise sales£
A UK online shop selling giftware, mostly to small retailers, logged every line of every invoice for a year. Scroll through what that ledger says about seasonality, new customers, where buyers are, and how much rides on a few big accounts. Then explore any market yourself.