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Hiring Demand Bulletin

A monthly public bulletin on where Alberta employers are hiring, by region, occupation and skill.

Monthly report
Hiring Demand Bulletin
Role
Owned and delivered the bulletin
Publisher
Government of Alberta, Jobs, Economy and Trade
Data
Vicinity Jobs online postings, Labour Force Survey
Cadence
Monthly, 12 pages
Context

Why it mattered

Every month, employers in Alberta post tens of thousands of jobs online. The Hiring Demand Bulletin turns those postings, alongside Statistics Canada's Labour Force Survey, into a short public report on where hiring is picking up or slowing down.

Each issue covers Alberta overall, the Calgary and Edmonton economic regions, and five occupation spotlights: trades and transport, tech, health, mining and oil and gas, and education.

The question
Where is hiring demand rising or falling this month, and in which regions, occupations and skills?
  • How many new postings were there, and how does that compare with last month and last year?
  • Which regions, occupations and employers lead?
  • What education and skills are employers asking for?
Approach

How I solved it

01 · Collect

Postings plus the survey.

Online job postings from Vicinity Jobs are paired with the month's Labour Force Survey release.

Vicinity Jobs online postingsLabour Force SurveyMonthly datasetpostings plusLFS indicators
02 · Classify

Give every posting a home.

Postings are coded by occupation (NOC and TEER), economic region, skill group and instructional program (CIP).

OccupationNOC and TEERRegioneconomic regionSkillsskill groupsEducationCIP programs
03 · Compare

What moved since last month.

Month-over-month change in new postings by economic region, March 2025, with region names shortened. Every region rose.

Calgary+1,110Edmonton+966Banff+291Athabasca+174Red Deer+144Lethbridge+33Camrose+29WoodBuffalo+29
04 · Locate

Where the postings are.

Over two thirds of postings concentrate in five cities.

Calgary9,766Edmonton7,878Red Deer970Grande Prairie909Lethbridge742New job ads, March 2025
05 · Write

Lead with the headline.

The highlights page states the total, the monthly and yearly change, and the biggest movers before any chart.

NEW POSTINGS30,125VS FEBRUARY+2,816VS MARCH 2024-2,672RULESmonth over month,year over year,largest moversGENERATED TEXTIn March 2025, therewere 30,125 new jobopenings advertised byemployers in Alberta'sonline media, up 10.3per cent from theprevious month.
06 · Publish

Twelve pages, same shape every month.

A fixed structure means readers know where to look, and each issue is comparable with the last.

Hiring DemandBulletin, March 202512 pagesHighlightsAlbertaCalgary regionEdmonton regionTrades and transportTechHealthMining, oil and gasEducation
Outcome

What it delivers

30,125new job postings tracked in March 2025
+10.3%month-over-month change, with every region up
12 pagesAlberta, two metro regions and five occupation spotlights
Monthlypublic release
Demo

See it for yourself

The full report, with every chart and the written analysis.

Hiring Demand Bulletin preview